Green Lake neighborhood, located in Seattle, WA, is a beautiful place to enjoy the scenery and enjoy the coffee shops around the lake. In five weeks, I created a brand for that neighborhood and create visuals that best represent it for a schoolassignment.
My aim for the brand is to portray Green Lake as a friendly and comforting environment, where visitors can enjoy the scenery and grab a drink. I want the brand to have a feeling of open space and clear air, and a place when it can be enjoyed in both seasons—summer and winter.
This project includes logomark and logotype, Tone of Voice (moodboard) and illustration, rack card, and app home screen.