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Green Lake

 
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Overview

Green Lake neighborhood, located in Seattle, WA, is a beautiful place to enjoy the scenery and enjoy the coffee shops around the lake. In five weeks, I created a brand for that neighborhood and create visuals that best represent it for a schoolassignment.

GOAL

My aim for the brand is to portray Green Lake as a friendly and comforting environment, where visitors can enjoy the scenery and grab a drink. I want the brand to have a feeling of open space and clear air, and a place when it can be enjoyed in both seasons—summer and winter. 

This project includes logomark and logotype, Tone of Voice (moodboard) and illustration, rack card, and app home screen.

 

Branding
Illustration


Illustrator
InDesign

 
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Moodboard

 

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Rack Card

 
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home screen.jpg