ToteMockup.png

Uptown

 

Uptown

In collaboration with the Uptown Committee, me, my peer, and our mentor, Gabriel Stromberg (creative director at Civilization) created an identity for the Uptown neighborhood, located in Seattle, WA. The goal is to capture and celebrate the vibrancy of the arts, culture, and the people.

 

Brand Identity
Logo
Icons


Illustrator
Photoshop

 
 

 

Conceptual Direction

final look and process_Page_1.png
 
 
 
Asset 1.png
 
 
 
final look and process_Page_3.png
 
final look and process_Page_5.png
 
 
ToteMockup.png
 
 

Process

 
Sketches

Sketches

 
Iterations

Iterations

 
Roughs

Roughs

 
 

Result

The final design that the committee chose is by my peer Seattle Sims. Check her design here https://www.seattlesims.com/uptown